Resources For Taguchi Response Advertising Optimization

Using The Taguchi Method For Marketing:
Tools & Resources

David's Notes: Please be aware that my intellectual property around Taguchi-TRIZ techniques and methods are found in the tools that I recommend. I have worked with these vendors and software providers to enhance their product offering and will receive a commission. I only recommend tools and resources that I have personally used to aid my tracking and testing effort with clients and with my personal projects.

Vertster (special offer if you reference this site)
Hosted Online testing platform. This platform is highly recommended. It performs split testing, Taguchi and Design of Experiment (DOE). The graphics package that is available with this software provide easy visual analysis of your test results. This is a complete online testing suite.

Some of the features of this platform are:

• No software to load on your server.

• Template-driven experiment design. (Walks you through step-by-step)

• Great online documentation

• Enterprise Level Application

• Many of the features and functions that I require for my testing are built in.

• Real time stats

• Ease of use. You can click and create a creative after you set up your template, and can change the test configuration with a few clicks of your mouse.

• This is a hosted solution.

• SEO protection. You can test without degrading your search engine rankings.

• Profit protection

• Monthly subscription (Special Trial Offer*)

My Personal Comments:
This was the first tool that I used when I was starting to test. At that time, it was the only platform that was even close to providing the functionality that I required. Since then, I have worked with the developers to improve the tool and create advanced features and functions. I have used this application with many projects and it has worked very well. The graphic analysis is what makes this application very effective. You can see what is happening with your test, as opposed to just reading the numbers.

This platform is for enterprise-level clients. This is the platform that I have used for consulting work. Through a arrangement that I have with Vertster, I am able to offer a Taguchi Testing Platform Rate. Normally this rate is $1,000 per month for 100,000 served views. This offer is not published. Please contact me for details.

 

KaizenTrack Online Testing Software
This is a stand-alone testing program, PHP-based with a very solid interface. Be sure to use this on the same domain that hosts your Taguchi test.

Some of the features of this application are:

• Easy setup

• Handles Split Testing, Multivariable, and Multivariate Testing

• The Interface actually uploads your page for easy modification

• Great video documentation

• Handles all of the L18 Taguchi arrays on which I learned the methodology

• Complete online integration with tracking, rotation and testing in one suite.

• You own the software. There are no monthly fees.

• L4 has been added

• Email Campaigns can be tracked

• Profit Protection - you can send more traffic to the pages that are making you money

• Automatic keyword and referring domain detection

• Online to Offline Tracking

My Personal Comments:
If you are on a tighter budget. This may be the solution for you. The design is very robust and easy to use with bare bones "straight to the facts" data analysis. If you control your own server space and are HTML-literate (or have someone who is) this is the solution you'll want to use. I like the ability to do quick tests and move on. I am working with the programmers to create more tools and they are incredible. Plus we have put an offer together for you so that in addition to the tool you get training to make sure you are testing the right way.

 

Admize.com
This is a complete online testing organizing system for Taguchi Matrix-based tests. This is an especially good program if you are not working in an online market space, using printed media such as direct mail, space ads in magazines, newspapers, postcards, and newsletters. These are the "other" media that you should be testing.

This is a wonderful tool to organize your test, and document results and analyze results, with an easy-to-use interface for your entire advertising optimization project.

 

Adtrackz
This program will allow you to test every link on your webpage. An interesting feature is automatic tracking setup for all of your keywords for programs like Adwords.