The Debate On Mobile Marketing Continues

by David Bullock

As the debate about the usage and effectiveness of mobile marketing continues to mount, the data from the marketplace continues to show a positive trend around the usage of mobile media. But the question is now one of targeting the experience of the user in a way that it impacts the bottom line of the deploying business.

Yes, mobile is “new and exciting” but creating an application that creates a measurable ROI as well as positive seamless user experience is still a gap to be bridged.

There is new data available around this subject and the numbers are very telling…

The article is titled: Few Firms Use Mobile Marketing. This article offers several unique insights.

The consumer shift from desktop PC to mobile devices is underway, but the marketing efforts of most high-tech companies aren’t following suit. Fewer are employing mobile marketing now than a year ago.

A study by the Software & Information Association surveyed 100 marketing executives from member and other companies in the fourth quarter, focused on social media, mobile and email use. It found only a quarter are including mobile in marketing programs, down from 29% a year earlier.

Read more: http://www.mediapost.com/publications/article/194124/fewer-firms-use-mobile-marketing.html#ixzz2Lh9Qkq3M

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