As the debate about the usage and effectiveness of mobile marketing continues to mount, the data from the marketplace continues to show a positive trend around the usage of mobile media. But the question is now one of targeting the experience of the user in a way that it impacts the bottom line of the deploying business.
Yes, mobile is “new and exciting” but creating an application that creates a measurable ROI as well as positive seamless user experience is still a gap to be bridged.
There is new data available around this subject and the numbers are very telling…
The article is titled: Few Firms Use Mobile Marketing. This article offers several unique insights.
The consumer shift from desktop PC to mobile devices is underway, but the marketing efforts of most high-tech companies aren’t following suit. Fewer are employing mobile marketing now than a year ago.
A study by the Software & Information Association surveyed 100 marketing executives from member and other companies in the fourth quarter, focused on social media, mobile and email use. It found only a quarter are including mobile in marketing programs, down from 29% a year earlier.