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Resources For Taguchi Response Advertising Optimization

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Using Taguchi Testing to Increase the Response of Marketing
One of the first presentations given on the subject of "Using Taguchi Testing to Increase the Response of Marketing." This was given by my friend and mentor Dr. James Kowalick at the 2004 Ad Tech Convention.

 

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How to Increase Response Rates Using Advanced Testing - Speaker's Notes
Dr. James Kowalick's notes from the 2004 Ad Tech Convention.