Resources For Taguchi Response Advertising Optimization

Using The Taguchi Method For Marketing:
Resources And Information

Taguchi for Marketers: Plain-English Explanation of the Taguchi & Design Of Experiments (DOE) Methodologies
This whitepaper was written in conjunction with Dr. Ranjit Roy, the premiere industrial Taguchi trainer.

Using Taguchi Testing to Increase the Response of Marketing
One of the first presentations given on the subject of "Using Taguchi Testing to Increase the Response of Marketing." This was given by my friend and mentor Dr. James Kowalick at the 2004 Ad Tech Convention.

How to Increase Response Rates Using Advanced Testing - Speaker's Notes
Dr. James Kowalick's notes from the 2004 Ad Tech Convention.

2006 Taguchi Marketing Training Session (audio/video now available)
(Complete Advanced Testing and Advertising Optimization Training)
This is the complete recording of the only Taguchi-TRIZ seminar ever held. These are advanced testing concepts - not for the "newbie", but for the online business owner who wants to optimize sales cycles to extract more profits from the marketplace.
Note: This is the only TRIZ-Taguchi Marketing Document available.