Why I Don’t Settle for less than 100% ROI Or – Never settle, ever.

by David Bullock

Good enough isn’t good enough. Not where I come from. Many business consultants and Internet marketers are born and bred into sales.  Or into marketing.

Not me. I’m an engineer. I worked at a little company you may have heard of, called DuPont, as a product engineer.  Then I went to Mobile Oil and finally onto a robotics company. Why am I telling you all of this? Because that background has programmed me to think a certain way. It’s changed how I think, and most of all  – how I TEST – as an Internet Marketer.

When I worked at DuPont, if even one tiny thing went wrong with a batch of nylon, the entire day’s work would have to be tossed. There was no such thing as “it kind of worked.” It was 100%, or it didn’t make the cut. We would toss something that was 99% perfect

This meant thousands, if not hundreds of thousands of dollars of product would be wasted.  Worse than the monetary cost was the human cost. People lost their jobs over a tiny misstep.  Even worse was the fact that people lost their jobs over other people’s missteps

So now know you know why I’m such a stickler for perfect results, and what drives me to keep testing. It’s just not in my DNA to settle for ‘good enough’ results. It’s not in my bone marrow.

When you work online, and you spend money online, for you to settle for anything less than “the absolute best” is mystifying to me. Why would you know that your ROI is just 90%? 70% or 50%?! Why would you leave that money on the table?

Don’t settle…test.

Don’t settle…test.

And one last time for good measure: don’t settle..test.



{ 1 comment… read it below or add one }

John Robberson August 11, 2011 at 6:27 am

Excellent advice. It’s very important as marketers to not only maximize our results, but to constantly check which methods are producing the best results. Thanks for the info.

What plugin do you use to shorten your posts? I’ve been looking for a good one and like the way your looks. Thanks.

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